Hasan Alsancak Brand Protection Investigation Services and Solutions in Textile Industry

Hasan Alsancak – Brand Protection Investigation Services and Intellectual Property Solutions in the textiles industry became critically crucial because the counterfeiting already became a trillion-dollar industry and one of the fastest-growing economic crimes worldwide!


According to the World Customs Organization, clothing and fashion accessories account for a significant share of counterfeiting, with over 10% of world trade in fashion estimated to be counterfeit. The International Anti-Counterfeiting Coalition reports that nearly 20% of the counterfeit products seized by U.S. Customs each year are made up of fashion-related items. Business intelligence provider Visiongain also released its latest report, shedding light on the global anti-counterfeit packaging technologies market and predicts that this market will generate revenues of $18.14 billion in 2016 alone.


Fashion brands have begun jumping on the anti-counterfeiting bandwagon with increasing frequency. Sure, there are the traditional anti-counterfeiting efforts that brands have relied upon for years, such as allocating resources to bring enforcement efforts in-house, employing anti-counterfeiting professionals to develop educational materials and travel to various ports, and training U.S. Customs officers to spot counterfeits before they enter into commerce.


Brands have also utilized custom manufacturing techniques to ward off copyists. However, as the market for fakes grows, fashion brands are supplementing these efforts with additional technology-driven anti-counterfeiting mechanisms. To protect the growth of authentic goods, specifically in terms of annual sales, brands – including fashion ones – are beginning to invest somewhat significantly in anti-counterfeit mechanisms, including coding & printing, Radio Frequency Identification (RFID), holograms, security labels, and packaging designs.


Innovative technologies, particularly from the fast-growing RFID sectors, have enabled brands to adopt global anti-counterfeit packaging technologies programs. Electronic Product Code-enabled RFID allows brand owners to assign a unique serial number to each item, which is then stored in a common database for purposes of tracking shipments and detecting authentic versus counterfeit goods, and also for increasing inventory efficiencies.


The RFID technology has advanced quite a bit in recent years: there are now RFID tags that can be woven directly into a textile or fabric product, something that several industrial linen companies in the United Kingdom and France have been testing for a few years now. Technology-based cost-effective technics are useful in the fight against anti-counterfeiting but not enough. Human-made investigative touch remains as a crucial element in anti-counterfeiting solutions.  


But anti-counterfeiting techniques do not stop at RFID. The inclusion of extremely difficult to remove hologram stickers with serial numbers has proven a popular tactic for brands. According to eBay’s legal counsel, holograms have proven to be a very effective way to fight fakes because they’re complicated to reproduce with significant accuracy. Along with advancements in anti-counterfeit technologies, stricter government legislations for protecting intellectual properties, as well as the stronger collaboration of organizations and manufacturers for protecting brand integrity, will further support the anti-counterfeit packaging technologies market in the developing and emerging markets.


According to Visiongain’s study, the main driver of the adoption of anti-counterfeiting technologies will be more media attention to specific counterfeit examples and pressure from consumers for protection. But there are additional incentives to adopt such technologies, such as the potential to avoid the high cost of recalls and losses incurred by counterfeit goods.


Please visit  PROSECURE™ Brand Protection Investigative Solutions to find a professional solution for your business.


Source: The Fashion Law

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